Thursday, 14 February 2008

A star is born


When Irish advertising agency CawleyNea TBWA were in search of the true face of boredom for their recent Entertainment.ie campaign they used the Sunday Shoots website as a casting resource. Hidden away in last year’s 'Roto Foto' project was the beautiful and spirited Eva Kiivit who unwittingly possessed a hidden talent for acting and, in particular, looking really, really bored. Shot by Seamus and art directed by Mark Black the poster campaign ran all over Ireland. Eva is rumoured to be working on a number of other expressions including mildly displeased and the elusive 'blue steel'.