At Conran's invitation I helped launch the Navy 111, a modern take on Emeco's classic chair on September 23rd. The chair is made from 111 recycled Coca Cola bottles and comes in six fetching colours. Our shoot was a multi media affair involving a rotating set, three stills and one video camera. Production on a short film of the event has begun. Watch this space for updates. Images from the rotating set are already online and can be viewed here.