Friday, 23 July 2010

Leaves a bad taste....

The brief was to photograph two children who look like they had just put a foul bug in their mouth. Despite their undoubted acting prowess the youngsters struggled to communicate real disgust. Enter devious art director Paul Ray from agency Rees Bradley Hepburn with a small bag of what must surely be the worst tasting sweets ever created. They come from Sweden and can only be bought in Leicester for some reason. They taste like rotten herring. I tried one and almost gagged. The children lasted longer and produced a range of suitably appalled expressions. They really did suffer for their art.

The shoot was to advertise the Natural History Museum's 'Eating Creepy Crawlies Exhibition' at Highcross Shopping Centre in Leicester which runs from July 30th to Auguest 29th.